What Are Facebook Benefits for Businesses?
In all honesty, there are scores of Facebook benefits your business can reap using Facebook advertising.
Like most ads on other social media platforms, Facebook ads help. From acquiring new customers, to building better brand awareness, Facebook ads help many small businesses grow online today! But that’s just the basics of what Facebook ads help do for companies online. There are more benefits business can derive with Facebook and that’s what we enumerate in this article.
Want to know more of the benefits of Facebook advertising? Well, we’re here to give you the best insight.
If you’re already convinced you need Facebook advertising for your business, then contact us here. If not, then keep reading and surely, you’ll realize the benefits Facebook advertising can have for your business.
- Your customers spend most of their time on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. It has billions of users and most of them check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook – and they use it every day. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
- Facebook advertising is the most targeted form of advertising
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
- Facebook Advertising is one of the cheapest form of advertising
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. For example, you can literally spend less than Gh₵300 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience in today’s modern world.
- Facebook advertising is fast
Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
- Facebook advertising increases your customer attribution
Facebook advertising will increase your customer attribution. Attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touch points with your audience and leads to more conversions in the future.
- Facebook advertising can lower your cost per acquisition
If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in.
- Facebook advertising can engage your website visitors
Have you ever visited a website and saw their Facebook ad shortly after? This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. This is a huge benefit that can dramatically boost your conversions.
- Facebook advertising can drive repeat business
Facebook advertising can drive repeat business from customers who have purchased from you in the past. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. This will allow you to advertise directly to the audience that is most likely to buy from you.
- Facebook advertising increases word-of-mouth and referrals
The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.
- Facebook advertising can increase your SEO rankings
Search engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.
- Facebook advertising can help you break into new markets
Facebook advertising can help you expand into new markets. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. Facebook advertising will help you test the market, at your own pace.
- Facebook advertising is real-time
Facebook advertising is real-time. You can look at your campaign real-time. And, if you are unhappy with the results, you can make adjustments to your campaign immediately.
This is not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. Facebook advertising can help you cut your losses immediately and make adjustments to gain more conversions.
- Facebook advertising is more effective than organic (organic Facebook is almost dead)
The days of organic Facebook marketing are over. There is no such thing as organic Facebook marketing. To be successful, you will have to use Facebook advertising. Even if you are building a community of followers, you will likely have to use Facebook advertising to grow your community. If you are posting content, you will likely use promoted posts to reach more people. Facebook advertising is a must if your business plans to adapt a social strategy.
- Facebook advertising is most cost-effective advertising investment you can make
Facebook is the most cost-effective advertising investment any business can make. The benefits of Facebook advertising are endless. You can double, triple, or quadruple your business growth with Facebook advertising. It is cheaper than almost every alternative source of advertising. The targeting options are more precise than the rest. You can target previous customers, website visitors, and specific demographics. You can increase your touch points with your audience, ramp up awareness, and attribute to conversions in the future.
If you believe in the benefits of Facebook advertising, then start investing in a professional Facebook advertising campaign today. Please contact us to discuss your advertising needs.